Koçtaş

Overwiev:

Koçtaş is a leading home improvement retailer in Turkey, offering a wide range of products for DIY enthusiasts and professionals alike. As a UI/UX Designer at Koçtaş, I contributed to the development of both their mobile app and website. My responsibilities included regularly updating the landing pages, ensuring that the digital platforms remained current and user-friendly. Additionally, I worked on improving the overall customer experience by enhancing usability and visual design. I also prepared corporate presentations, supporting Koçtaş’s marketing and business development efforts.

Key Features:

• Landing Page Updates: Regular updates to the website's landing pages, improving the user experience.

  
  

• Mobile App Enhancements: Development of Koçtaş’s mobile app with user-friendly and functional features, boosting user engagement.

  
  

• User Experience Improvement: Visual design and usability enhancements on both the website and mobile app to create a more intuitive experience.

  
  

• Corporate Presentations: Preparation of effective and professional corporate presentations to support marketing and business development efforts.

Process Highlights:

• Wireframing for Structure: Created wireframes to establish a solid foundation for the application, defining key layout elements and ensuring clarity in the user journey.

  
  

• High-Fidelity Mockups for User Engagement: Designed high-fidelity mockups that focus on aesthetics and functionality, enhancing user interaction with intuitive navigation and engaging visual elements.

  
  

• Usability Testing for Seamless Interaction: Conducted thorough usability testing to identify pain points, gather user feedback, and refine the interface for a smooth, intuitive experience across all platforms.

  
  

• Iterative Design Process: Engaged in continuous iteration, refining the design based on feedback and data from real user interactions, ensuring a more polished and user-centered product.

  
  

• Corporate Presentations: Prepared professional corporate presentations to effectively communicate design strategies and progress to stakeholders, ensuring alignment with business goals.

  
  

• Landing Page Updates: Regularly updated and optimized landing pages to improve user engagement and conversion rates, aligning them with the brand’s visual identity and marketing objectives.